Every single day, we lose 11 Canadians to suicide. In the run-up to World Suicide Prevention Day on September 10, 2016, we are inviting Canadians to…

Take the #11reasons Challenge for Suicide Prevention.

Our #11reasons Challenge is simple:

  1. Download your #11reasons selfie sign here.
  2. For the next 11 days, tweet out a selfie every day giving a different reason why you choose Life. Don’t forget to add #11reasons to your relevant tweets.
  3. Tag a new friend in each tweet to challenge them to come up with their own #11reasons… and to tag 11 of their friends in the process.

11 Reasons Promo Card

Why the #11reasons Challenge for Suicide Prevention matters:

  • Untreated mental illness can have deadly consequences. Diagnosable mental illness is found in 90% of deaths by suicide.[1]
  • Nearly 4,000 Canadians die by suicide each year – an average of almost 11 suicides a day.[2] In other words, every year more Canadians die by suicide than die by car accidents, HIV, homicide, drowning, influenza and war combined. It’s the equivalent of 20 jumbo jets just disappearing.[3]
  • Globally, the World Health Organization estimates a person dies by suicide every 40 seconds, or over 800,000 suicides annually.
  • People with mental illness and addictions are more likely to die prematurely than the general population. Mental illness can cut 10 to 20 years from a person’s life expectancy.[4]



[1] Kirby, M. & Keon, W. (2004). Report 1, Mental health, mental illness and addiction: Overview of policies and programs in Canada (Chapter 5). Interim report of the Standing Senate Committee on Social Affairs, Science and Technology.

[2] Statistics Canada (2015). Leading causes of death, total population, by age group and sex, Canada, 2012. CANSIM 102-0561.

[3] Carville, Olivia. More action sought to stop suicide in Canada, Toronto Star, November 3, 2014.

[4] Chesney, Goodwin and Fazel (2014). Risks of all-cause and suicide mortality in mental disorders: a meta-review. World Psychiatry, 13: 153-60.


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